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Bluebells Cakery: From a Home Kitchen to Auckland's Go-To Wedding Cake Studio

Mar 4, 2023
3 min read

Updated: Aug 26

Vendor Spotlight: Cake Makers


Wedding cakes are one of those details that photograph beautifully when they are done well, and Bluebells Cakery is a name that comes up again and again when our couples are choosing who to trust with theirs. We wanted to put together a proper introduction, because the story behind this one is a genuinely lovely bit of small-business history.

A Bluebells Cakery two-tier cake finished with hand-piped wildflowers in a soft, painterly palette.

Why We Recommend Them

Bluebells Cakery was founded by Karla Goodwin, whose love of baking started young and took her all the way to a junior baker role at Primrose Bakery in London before she returned home to New Zealand. She started out baking from her parents' kitchen and selling to family and friends, then secured a stall at La Cigale, Auckland's well-loved boutique French market. From there she moved into a community centre kitchen before finally opening a permanent space of her own in 2012, and the business has grown from that single kitchen into three Auckland locations today.

What we love about their cakes from a photography standpoint is the attention to fine detail work, whether that is delicate hand-piped florals, a textured buttercream finish, or a clean, architectural tiered silhouette. It is the kind of craftsmanship that holds up beautifully under close-up photography.

What They Offer

Bluebells Cakery describes their team as cake experts who help bring your dream cake to life, whether you are planning a grand event or an intimate celebration. They offer fully iced and semi-naked finishes, cakes with favours, and full custom design work. For couples still deciding on flavours and style, they run a wedding cake consultation for $75, which runs for thirty minutes and includes tastings of eight different cake flavours for two people, plus tea or coffee. A wedding cake sampler can also be ordered separately if you would rather taste at home.

Full wedding cake pricing is quoted individually through their online enquiry form based on size, design and flavour, so we would recommend getting in touch directly for a current quote. Cakes are baked and hand-finished fresh out of their Kingsland kitchen, with delivery available to Auckland venues or pickup if you prefer.

A Bluebells Cakery textured buttercream cake with a hand-painted floral cascade in blush and gold tones.

The Experience

Bluebells Cakery has grown into a genuinely substantial operation, now employing around 45 staff across their Kingsland cafe, their CBD location at Commercial Bay, and a cafe in the Auckland Domestic Airport terminal. Despite that growth, the wedding side of the business still feels personal, with consultants like Emma walking couples through flavour options and design choices one on one.

For us, working alongside a cake this well finished means we can get in close on the cake table without worrying about the details falling apart under scrutiny. Fine piping work and hand-painted florals like theirs give us wonderful macro shots to add to a couple's gallery.

Our Tips

Book your consultation early, especially if you are getting married in the busier spring and summer months, since good cake studios fill their calendars well in advance. And if you are working with us for photography too, let us know roughly when the cake will be cut so we can make sure we are in position for it, along with any earlier detail shots of the cake table itself.

Bluebells Cakery at a Glance

Founder: Karla Goodwin, founded 2012

Main location: 361 New North Road, Kingsland, Auckland

Other locations: Commercial Bay CBD cafe and Auckland Domestic Airport terminal

Phone: 09 377 3429

Services: Custom wedding cakes, fully iced and semi-naked finishes, cake sampler tastings, paid design consultations

Pricing: Wedding cake consultation is $75 for 30 minutes with 8 flavour samples. Full cake pricing is custom quoted, so we'd recommend enquiring directly for current pricing.

If you would love a cake this considered as the centrepiece of your reception photos, we would be glad to be part of the day too. Details this well made deserve to be captured properly, from the first cut through to the last slice.

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